What is Klaviyo?
Klaviyo is an email and SMS marketing platform built for e-commerce. Powering 100,000+ brands including Glossier and Living Proof, it's known for its deep integrations and data-driven approach.
Key Features
Email & SMS
Reach customers on both email and SMS from one platform.
Predictive Analytics
AI predicts customer lifetime value and churn risk.
Deep E-commerce Integration
Syncs with Shopify, WooCommerce, and more in real-time.
Advanced Segmentation
Create segments based on purchase behavior and engagement.
A/B Testing
Test everything from subject lines to send times.
Flows
Pre-built automation flows for cart abandonment, welcome series, and more.
Pros & Cons
What We Like
Best e-commerce integrations
Real-time sync with Shopify means every purchase, browse, and cart action is immediately available for targeting.
Powerful predictive analytics
AI calculates predicted customer lifetime value, churn risk, and optimal send times for each subscriber.
Sophisticated segmentation
Segment by purchase history, browse behavior, email engagement, and predictive scores in combinations other tools can't match.
Combined email + SMS
Manage both channels in one platform with unified analytics and cross-channel flows.
What Could Be Better
Expensive at scale
Pricing jumps significantly as you grow—50,000 contacts costs $700+/month, making it one of the pricier options.
Complex for beginners
The depth of features and data can overwhelm users who just want to send simple newsletters.
Overkill for non-e-commerce
If you're not selling products online, you're paying for e-commerce features you'll never use.
Klaviyo Pricing
Compare plans and find the right fit for your team.
* Prices shown are estimates. Visit Klaviyo's website for current pricing.
Our Verdict
Klaviyo is the e-commerce email king. If you run an online store, its Shopify integration and predictive analytics make it worth the premium price.
Klaviyo Alternatives
Other Email Marketing tools you might consider.