What is Mailchimp?
Mailchimp is an all-in-one marketing platform used by 13 million businesses worldwide. Originally known for email marketing, it now offers a full suite of marketing tools including landing pages, social ads, and CRM.
Key Features
Email Campaigns
Create beautiful emails with drag-and-drop editor and templates.
Marketing Automation
Set up automated email journeys based on user behavior.
Landing Pages
Build landing pages to capture leads without coding.
Audience Segmentation
Target the right people with advanced segmentation.
A/B Testing
Optimize campaigns by testing subject lines and content.
Analytics
Track opens, clicks, and revenue with detailed reports.
Pros & Cons
What We Like
User-friendly editor
The drag-and-drop email builder is one of the easiest to use—even non-designers can create professional-looking campaigns.
Generous free plan
500 contacts and 1,000 monthly sends for free gives small businesses room to grow before paying.
Extensive template library
Hundreds of pre-designed templates for every industry and occasion help you launch campaigns quickly.
Strong e-commerce integrations
Native connections to Shopify, WooCommerce, and BigCommerce enable powerful abandoned cart and purchase follow-up automations.
What Could Be Better
Pricing scales steeply
Costs increase quickly as your list grows—10,000 contacts jumps to $100+/month, making it expensive at scale.
Limited automation on lower tiers
Multi-step customer journeys require the Standard plan ($20+/mo); free users only get basic single-step automations.
Support can be slow
Email-only support on lower tiers means waiting 24-48 hours for responses to urgent issues.
Mailchimp Pricing
Compare plans and find the right fit for your team.
* Prices shown are estimates. Visit Mailchimp's website for current pricing.
Our Verdict
Mailchimp remains the go-to email platform for beginners. Its ease of use and free tier make it perfect for businesses just starting with email marketing.
Mailchimp Alternatives
Other Email Marketing tools you might consider.