What is QuickBooks Online?
QuickBooks Online is the most popular accounting software for small businesses, serving 7+ million customers worldwide. Part of Intuit, it offers comprehensive bookkeeping, invoicing, and tax preparation.
Key Features
Invoicing
Create professional invoices and accept online payments.
Expense Tracking
Capture receipts and categorize expenses automatically.
Bank Connections
Connect bank accounts for automatic transaction import.
Tax Preparation
Organize expenses and generate tax-ready reports.
Payroll (add-on)
Run payroll and file taxes with optional add-on.
Reports
Generate profit & loss, balance sheet, and cash flow reports.
Pros & Cons
What We Like
Industry standard
Most accountants and bookkeepers know QuickBooks, making collaboration and handoffs seamless.
Excellent mobile app
Capture receipts, send invoices, and check cash flow from your phone with a full-featured mobile experience.
Strong accountant ecosystem
Your accountant can access your books directly, and thousands of ProAdvisors specialize in QuickBooks support.
Comprehensive features
From simple invoicing to complex inventory tracking, QuickBooks handles most small business accounting needs.
What Could Be Better
Gets expensive with add-ons
Payroll ($45+/mo), time tracking, and premium support add up quickly beyond the base subscription.
Learning curve for non-accountants
Business owners without accounting background may struggle with chart of accounts, reconciliation, and proper categorization.
Price increases over time
Intuit frequently raises prices after promotional periods end, sometimes dramatically.
QuickBooks Online Pricing
Compare plans and find the right fit for your team.
* Prices shown are estimates. Visit QuickBooks Online's website for current pricing.
Our Verdict
QuickBooks is the safe choice for small business accounting. Its market dominance means easy accountant collaboration and abundant resources.
QuickBooks Online Alternatives
Other Accounting tools you might consider.