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Head-to-Head Comparison

HubSpot CRM vs Salesforce

The definitive comparison of the two most popular CRM platforms. We break down which is better for small businesses, enterprises, and everyone in between.

Feature

HubSpot CRM

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Salesforce

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Starting PriceFree$25/user/mo
Free Plan
Ease of UseEasyComplex
App Marketplace1,400+ apps5,000+ apps
AI Features
Marketing HubAdd-on
Service Hub
Custom ObjectsEnterprise only
Mobile App
API Access

Why HubSpot CRM?

Choose HubSpot if you want a free, user-friendly CRM that can grow with you. Its integrated marketing and sales tools make it perfect for inbound-focused businesses.

Read full HubSpot CRM review

Why Salesforce?

Choose Salesforce if you need enterprise-grade customization, have complex sales processes, and want access to the largest CRM ecosystem. Best with dedicated admin resources.

Read full Salesforce review