What is HubSpot CRM?
HubSpot CRM is a free, full-featured CRM platform used by over 194,000 customers in 120+ countries. Part of the HubSpot ecosystem, it offers seamless integration with marketing, sales, and service hubs.
Key Features
Contact Management
Store unlimited contacts with detailed company and deal records.
Deal Pipeline
Visualize your sales pipeline with drag-and-drop deal stages.
Email Tracking
Know when prospects open emails and click links in real-time.
Meeting Scheduler
Let prospects book meetings directly on your calendar.
Live Chat
Engage website visitors with chatbots and live chat.
Reporting Dashboard
Track sales performance with customizable reports.
Pros & Cons
What We Like
Truly free CRM
Unlimited users and up to 1 million contacts at no cost—not a limited trial, but a permanently free tier with real functionality.
Seamless ecosystem integration
Adding Marketing Hub, Sales Hub, or Service Hub later is seamless since everything shares the same data and interface.
Excellent user interface
Clean, modern design with intuitive navigation means sales reps actually enjoy using it instead of avoiding CRM data entry.
HubSpot Academy resources
Free certifications and courses help your team master inbound marketing and sales techniques alongside the software.
What Could Be Better
Premium features are very expensive
Marketing Hub Professional starts at $800/month—a massive jump from free that can be prohibitive for growing businesses.
Limited customization on free plan
Custom properties, workflows, and advanced reporting require paid upgrades, limiting what you can tailor to your process.
Complexity at enterprise scale
Large organizations with complex hierarchies may find the data structure and permission system limiting compared to Salesforce.
HubSpot CRM Pricing
Compare plans and find the right fit for your team.
* Prices shown are estimates. Visit HubSpot CRM's website for current pricing.
Our Verdict
HubSpot CRM is the gold standard for free CRMs. Perfect for businesses that want to start free and scale into a comprehensive marketing/sales platform.
HubSpot CRM Alternatives
Other Crm Software tools you might consider.