Head-to-Head Comparison
Mailchimp vs Klaviyo
Both platforms compete for e-commerce email dominance. We reveal which delivers better ROI for online stores.
| Feature | MailchimpVisit site | KlaviyoVisit site |
|---|---|---|
| Starting Price | $13/mo | $20/mo |
| Free Plan | 500 contacts | 250 contacts |
| E-commerce Focus | Moderate | Excellent |
| SMS Marketing | Add-on | Built-in |
| Shopify Integration | Good | Excellent |
| Predictive Analytics | Basic | Advanced |
| Segmentation | Good | Excellent |
| Templates | Extensive | Limited |
| A/B Testing | ||
| Deliverability | Good | Excellent |
Why Mailchimp?
Choose Mailchimp if you're new to email marketing or need all-in-one marketing features. Its user-friendly interface and template library make getting started easy.
Read full Mailchimp reviewWhy Klaviyo?
Choose Klaviyo if you run an e-commerce store, especially on Shopify. Its deep integration, predictive analytics, and combined email/SMS make it worth the premium.
Read full Klaviyo review